The Sports Business Journal reports that PepsiCo-owner drink Celsius was the big winner of the night. The energy drink brand that lists Jake Paul as an endorsee took front and center of the ring during the night’s festivities. Image via Wikimedia Commons Celsius’ involvement included activations throughout fight week leading up to the Friday night […]
sponsorships
UFC-IBM announce major sponsorship deal
Remember when Dana White said that the reporters doing the UFC rankings should be replaced by AI? That may be happening as the UFC and IBM have signed a global sponsorship deal per the Sports Business Journal. The partnership will seek to focus on the Artificial Intelligence sector. According to the report, IBM gets designations […]
UFC and Bud Light experience happy returns after return
The Sports Business Journal reports the return of Bud Light to the UFC sponsorship has helped both brands reach out their target demos. As you recall, Modelo briefly replaced Bud Light as the official beer of the UFC. According to the article, Modelo is the number one “off-premise retail beer” (e.g., grocery, liquor stores) in […]
UFC Noche to have 34 sponsors
The Sports Business Journal reports that the UFC will head into its big event at The Sphere on Saturday with 34 sponsors. There will be several newcomers that will be present during the “one and done” event at The Sphere. The new sponsors include Wingstop, Dude Wipes, apparel company True Classic, investment app Autopilot, Finnish […]
UFC 305 Payout Perspective
Welcome to another edition of Payout Perspective. UFC 305 took place Sunday morning in Perth, Australia at the RAC Arena. DDP successfully turns back Adesanya Dricus Du Plessis made his first successful middleweight title defense against former champion Israel Adesanya. While the fight was close, DDP was able to stun Adesanya and submit him with […]