Earlier this week, WWE announced that Dudewipes has been named an official partner of WWE. Dudewipes is a global men’s hygiene brand that has sponsored the UFC and other MMA brands.
According to the press release, “will have a prominent presence across high-profile WWE events and platforms, strategically activating through enhanced match sponsorships at Premium Live Events, including SummerSlam® 2026, curated social and digital content, and a custom DUDE Wipes commercial featuring WWE Superstars.”
As part of its activation it is utilizing Dominick Mysterio as part of the DudeWipes campaign. Mysterio, who is known as a greasy, dirty, lothario will have DudeWipes on his signature gear.
.@DUDEwipes has been named the Official Flushable Wipe of WWE, highlighted by first-of-its-kind integrations featuring WWE Superstar @DomMysterio35 and placements within WWE Premium Live Events!
— WWE (@WWE) February 17, 2026
READ MORE: https://t.co/EDRGsEpdke pic.twitter.com/MHYX5q7GOV
No report on the length of the sponsorship or the value of the deal.
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