Several weeks ago, the WWE had dark matches with a 5 minute time limit and now we know the reason. On Thursday, WWE announced a deal with X (formerly Twitter) where it will showcase WWE matches in under 5 minutes. According to the Hollywood Reporter, its a two-year deal with the WWE for a new […]
social media
Power Slap gets big hand in social media
Despite a consensus by many fight fans and society in general, Dana White is doubling down on Power Slap as it returns for a second season which most will not see since it will be on the online platform Rumble. Yet, White is still bullish about the sport and utilizes social media metrics to tout […]
UFC renews and expands deal with TikTok
The Sports Business Journal reports that the UFC and TikTok have renewed and expanded their partnership which first began in 2021. The UFC followers on social media have grown to 23 million TikTok followers. The news comes the same day that the UFC released the information that UFC 285 is the all-time highest performing event […]
UFC and TikTok agree to partnership
The UFC has forged a deal with TikTok in a multi-year partnership in which the promotion will provide exclusive live content on the social-video platform. Financial terms of the deal were not disclosed. The deal begins this week with this Saturday’s UFC Fight Night featuring Curtis Blaydes vs. Derrick Lewis. The partnership will include the […]
When it comes to social media, McGregor still tops MMA
When Conor McGregor returns next month, commercial brands will be relieved that the former UFC two-division champ will be back in the Octagon. That is because the business of Conor McGregor is a valuable commodity. We previously reported on the social media pull of McGregor. He is the most-followed athlete in the sport of MMA […]