Bill King of the Sports Business Journal writes that the deal between the UFC and Boost Mobile is official. Boost will begin its first activation piece this weekend at UFC 121 with a text to win game, while also doing some in-arena activation around one of its new phone offerings. Boost launches its first major […]
UFC
Fighter sponsor GOOD4U is banned by UFC
MMA Fighting reports that sport drink sponsor, GOOD4U, will no longer be an approved sponsor of the UFC. According to the beverage maker, it was informed Tuesday morning by Lorenzo Fertitta and the UFC that the brand will no longer be welcome in the UFC and WEC, beginning with this Saturday’s UFC 121 in Anaheim. On […]
UFC 120 ratings draw average of 1.9 million viewers
MMA Payout has learned via email from SpikeTV that UFC 120: Bisping vs. Akiyama delivered a 1.3 hh rating – a 1.8 in M18-49, a 2.24 in M18-34, and had an average audience of 1.9 million viewers. The card, tape-delayed on SpikeTV earned about 2.5 million viewers at its peak The quarter hours for the […]
UFC 120: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 120: Bisping vs. Akiyama that was held on Saturday, October 16th from the O2 Arena in London, England. In addition to Bisping vs. Akiyama, the event featured a host of British and European fighters including Dan Hardy, John Hathaway, […]
Rallying Cain: LA fans come out for Velasquez
Kicking off fight week for UFC 121, the UFC organized a public rally for Cain Velasquez this past Sunday. The “Cain Train” featured Velasquez in a meet and greet with fans and the media. Payout Perspective: From a PR standpoint, the old-fashioned public rally provided good video and photo ops for media and fans. The […]