I am certainly not alone in my view that the reported seven (7) year Fox/UFC deal is monumental for the sport of mixed martial arts on a number of levels. As Kevin Iole points out over at Yahoo!, Dana White is a winner because he has fulfilled a dream of taking the UFC to network […]
UFC
Jon Jones featured in Yahoo! Sport’s Elite Athlete Workout series
UFC Light Heavyweight Champion Jon Jones is featured in Yahoo! Sport’s Elite Athlete Workout series. You might recall that Rashad Evans was a featured athlete a couple weeks ago. The web series also included the workouts of Maurice Jones-Drew, Larry Fitzgerald and Apolo Anton Ohno. Similar to the Evans feature, Summer Sanders follows Jones through a […]
UFC Officially Announces Historic FOX TV Deal
Earlier today, the UFC and FOX held a press conference in Los Angeles to officially announce that UFC and FOX have agreed on a seven year deal worth as much as $100 million per year, which includes 4 events on FOX as well as shoulder programming on FX and Fuel TV. Today, Ultimate Fighting Championship® […]
Bellator remains committed to MTV2
Despite Thursday’s news of the UFC-Fox deal and its departure from Spike TV, Bellator CEO Bjorn Rebney indicated that he remains committed to MTV2. MMA Junkie reports that while Rebney admits the UFC deal has “shifted the landscape,” he is not clear if it has a direct impact on Bellator’s business. Viacom owns Spike TV and […]
Silva featured in Budweiser commercial for UFC 134
Anderson Silva is featured in a brief Budweiser commercial in leadup to UFC 134. Silva is racking up the mainstream sponsors for UFC 134 which already include Burger King and Nike in addition to a Brazilian soccer team. The short commercial entitled “Anderson Silva vs the Machine” has Silva delivering an elbow strike to a Budweiser […]