Anderson Silva stars in a Ford commercial in Brazil. The Spider does not speak in the commercial but is proving to be an identifiable spokesperson. (H/t: Cage Potato) Payout Perspective: With the UFC Brazilian market growing, it looks like Silva is taking advantage of all the publicity. As we’ve seen, Silva is drawing many mainstream […]
UFC
UFC on FOX Network Debut: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at the UFC on FOX network debut headlined by the UFC Heavyweight Title bout between Cain Velasquez and Junior Dos Santos. The event took place at the Honda Center in Anaheim, California and featured the HW title fight between Cain Velasquez […]
TUF 14 Episode 9: 1.4 million viewers
MMA Junkie reports that episode 9 of TUF 14 received an average of 1.4 million viewers. It scored an overall 1.1 household rating, as well as a 1.44 rating among men ages 18-49 and a 1.71 among men 18-34. Episode 1: 1.5 million Episode 2: 1.6 million Episode 3: 1.3 million Episode 4: 1.5 million […]
Spike TV’s UFC on FOX Counter-Program Nets 719,000 Viewers
MMAPayout.com has learned that Spike TV’s Saturday night telecast of “Dos Santos vs. Velasquez: Unleashed for the Heavyweight Title” between 9:00-10:00 pm ET/PT drew 719,000 viewers and a 0.6 rating with Men 18-34. List of ratings for “Unleashed” episodes pre and post UFC on FOX are listed below: – At 8:00 pm: Before UFC on […]
Ratings for Fuel TV’s UFC on FOX Pre and Post-Show
MMAPayout.com has learned that Saturday night’s two-hour UFC on FOX Pre-Show drew 83,000 viewers on Fuel TV. The network’s one-hour post-show drew 37,000 viewers. While far short of the number posted by the event itself, the numbers compare favorably with the Fuel’s average prime time audience for the previous week of 18,000.