MMA Weekly reports that the UFC will begin its Flyweight division in 2012. As you recall, Dana White made the announcement that the UFC would add the 125 pound division in June. Via MMA Weekly: The flyweights have been rumored to make a home at Zuffa ever since the days of the WEC, but as […]
UFC
UFC 133 Prelims on Spike TV – 1.4 million viewers
MMA Junkie reports that the UFC Prelims for UFC 133 scored an average of 1.4 million viewers. It earned a 1.0 rating and was the highest rated show on Saturday among key demos of men 18-49 and 18-34. The UFC Prelims featured Chad Mendes defeating Rani Yahya and Alexander Gustafsson knocked out Matt Hammill. The […]
GSP featured in Under Armour “Footsteps” campaign
Georges St. Pierre is featured in a commercial with Ray Lewis, Tom Brady, Cam Newton and other athletes for the newest Under Armour ad campaign. The campaign entitled “Footsteps” launched in support of this year’s fall line of clothes. A link to the commercial is here. Payout Perspective: In this extended version of the […]
UFC 133: Payout Perspective
Welcome to another edition of Payout Perspective! This week we look at the much-maligned UFC 133 event in Philadelphia, Pennsylvania. In the main event, Rashad Evans took out Tito Ortiz to cement his spot as the number one contender in the Light Heavyweight division. Evans knees Ortiz for win Rashad Evans looked phenomenal and displayed […]
ESPN Reports Fox As New Front-runner For UFC TV Deal
ESPN’s MMA Rumor Insider account reported on Friday that Fox was the new front-runner for the UFC TV deal, claiming that talks between the UFC and NBC/G4 may have broken down. ESPN.com has learned that the UFC’s rumored 2012 broadcast deal with NBC and takeover of the company’s G4 network may not happen now, as […]