UFC Lightweight Joe Lauzon has signed a sponsorship deal with Gamma Labs. Coming off of winning one of the UFC’s first twitter bonuses, the supplement company is looking to capitalize on Lauzon’s rising popularity and social media saviness. The sponsorship deal will go beyond the normal fight short placement and focus on viral videos, social […]
UFC
Zuffa Maintains “BB” Credit Rating, “Stable” is Key
Standard and Poor’s has maintained Zuffa’s credit rating at “BB” based on the belief that the company’s strong EBITDA margin and healthy cash flow are sustainable over the “near-to-intermediate term” as Zuffa continues to grow and benefit from it’s well-recognized (UFC) brand and dominant market position. On the other hand, the following S&P concerns kept […]
UFC 137 Prelims: 1.1 million viewers
MMA Junkie reports that the UFC 137 Prelims on Spike TV received a disappointing 1.1 million viewers. The rating is the second lowest on Spike TV with UFC 136 being the lowest. Via MMA Junkie: Of the 24 “UFC Prelims” specials Spike TV has aired to date, UFC 137’s tied for the second-worst ratings overall. […]
UFC announces first round of quarterly twitter bonuses
The UFC announced its bonuses for fighter tweets (via MMA Junkie). This past summer, it announced it would hand out quarterly bonuses for UFC-Strikeforce fighters for maintaining a twitter account. Anderson Silva, Antonio Rodrigo Noguiera and Demian Maia each won $10,000 for being multiple winners in different categories. Silva, Big Nog and Maia won in […]
No Blackout: Direct TV-Fox settle its dispute
The NY Times reports that the Direct TV-Fox carriage dispute was resolved a day prior to a blackout of Fox regional sports networks, FX, Fuel and other Fox-owned cable channels. The new deal between DTV and News Corp. (Fox) includes Fox and Fox News Channel. Direct TV was concerned with losing popular FX shows, “Sons […]