UFC sponsor Wingstop is making more of a buy into sponsor inventory of TKO Group Holdings properties. According to the Sports Business Journal, TKO has “upsold” Wingstop into inventory sponsor space at upcoming events including this weekend’s two-day SummerSlam event at MetLife Stadium. Wingstop, which began sponsoring the UFC despite “sharing” the space with Dave’s […]
UFC
Conor McGregor loses appeal
An appeals court in Ireland has denied Conor McGregor’s appeal of a civil sexual assault ruling late last year. The jury ruled in favor of the accuser, and she was awarded approximately $257,000 USD and over $1 million in legal fees and costs. The lawsuit stems from an incident in 2018 where McGregor sexually assaulted […]
Is the UFC biz model coming to boxing?
Last week, a bipartisan bill was introduced that would add to the existing Muhammad Ali Act. The thrust of the addition was to create a model that would circumvent the traditional model of promotions and sanctioning organizations. Unified Boxing Organizations (UBOs) are being introduced as an “alternative” to the traditional method that currently occurs in […]
UFC on ABC 9 bonuses
UFC on ABC 9 took place on Saturday morning in the United States from Abu Dhabi. The promotion handed out 4 bonuses. Steven Nguyen earned a Performance Bonus with his outstanding performance over Mohammad Yahya. Nguyen scored a record 7 knockdowns prior to a doctor stoppage in round 2. Muslim Slikhov earned a Performance Bonus […]
UFC 318 Prelims tops A18-49 demo
UFC 318 PPV Prelims topped the A18-49 demo on Saturday night gaining a 0.39 share (~516K-~530K viewers) of the vaunted youth demo per Programming Insider. It was better than the WNBA All-Star Game which aired that night on ABC. However, the WNBA All-Star game drew better in the A25-54 category drawing a .50 share (~611K […]