On a recent podcast (of course), Dana White stated that the UFC is a “part of the four major sport organizations in the United States. As a result, he will be looking at $10B in the UFC’s next media rights deal. Per the Sports Business Journal, White made these statements on the October 5th episode […]
Paramount
McGregor returns sparks big Paramount numbers
Paramount released the streaming metrics for this past Saturday’s UFC 329 event from Las Vegas. Since they were released, we can infer that the numbers were very good. According to Nielsen live streaming analysis, 15.9 million viewers turned into the event peaking at 8.3 million concurrent streams which was only behind Super Bowl LVII in […]
UFC heads to Paramount in Canada in latest media rights for company
The UFC and Paramount announced that the company has signed a new media rights deal for numbered events to air on Paramount+ in Canada starting in 2027. This ends the UFC PPVs in the country. This past August TKO announced a huge deal with Paramount to move UFC in the U.S. to Paramount+ effectively ending […]
UFC 326 on Paramount draws big audience
UFC 326 appeared on network television for the first time as part of the Paramount media deal and drew big ratings. The press release indicates it averaged 2.809 million viewers. Programming Insider notes that it had the second-highest viewership share in the Men 18-49 division only to the World Baseball Classic featuring the US taking […]
Paramount agrees to acquire Warner Bros for $110B
Warner Bros Discovery confirmed that it has agreed to be acquired by Paramount Skydance in a $110B deal according to multiple outlets. The deal ended a dramatic bidding war between Paramount and Netflix who walked away from the acquisition after it looked as though it was set for the acquisition. Assuming the deal goes through, […]