UFC 326 appeared on network television for the first time as part of the Paramount media deal and drew big ratings.
![May be an image of text that says '326 326 MOST-WATCHED MOST-W UFC TELECAST ON LINEAR TV IN 10 YEARS CBS EXPANDS UFC 326 AUDIENCE WITH 2.468 MILLION ADDITIONAL VIEWERS FOR SIMULCAST OF SELECT FIGHTS ON MARCH +30% AUDIENCE IS UP +30% VS. CBS' SEASON DATE VIEWERSHIP IN SAME SLOT [SATURDAY. 8-10 M AND SIGNIFIO ICANTLY TH ADULTS 34 [+208%] AND ADULTS 18- 49 (+190%) DEMOS +273% VIEWERSHIP INCREASED +273% VS. UFC'S SEASON AVERAGE LINEAR LAST YEAR (661,000 VIEWERS) ONE-HOUR SIMULCAST WINDOW OF MAIN CARD FIGHTS AVERAGED 2.809 MILLION VIEWERS PEAKED WITH 3.207 MILLION VIEWERS MAR 7 SAT OCBS TREAMING Paramount 0'](https://scontent-sea1-1.xx.fbcdn.net/v/t39.30808-6/648900272_1494127618748217_8715070391898445737_n.jpg?_nc_cat=106&ccb=1-7&_nc_sid=13d280&_nc_ohc=1lODRh6cALEQ7kNvwHqr_Pi&_nc_oc=Adk_3gwx8lYbi68Hg6sxrl52sBFl3a46FtzI7WDKbjjkW2lzdMknXi1DuXoBhFgSUL4&_nc_zt=23&_nc_ht=scontent-sea1-1.xx&_nc_gid=HDL96rgQyMmlED-JJjjaYg&_nc_ss=8&oh=00_AfwBfj3tUdUbIBbv8zKQxHSVeXNqaMkTIy9W6njyoci3Jg&oe=69B6B645)
The press release indicates it averaged 2.809 million viewers. Programming Insider notes that it had the second-highest viewership share in the Men 18-49 division only to the World Baseball Classic featuring the US taking on Mexico. In addition, the NBA on ABC featuring Golden State and OKC were on at the same time. NBC ran the Winter Paralympics.
The telecast which featured both prelim and main card fights peaked with 3.207 million viewers.
The main card scored higher in terms of viewership versus the last hour of the prelims. The press release reflects a huge boost in linear viewership. Last year’s average was only 661K viewers (presumably on ESPN).
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