Last week’s Sports Business Journal included a report by Terry Lefton about the UFC’s 25 percent increase in sponsorship revenue largely championed by new deals signed by the company. Coming in with a heavy debt load after WME’s acquisition of the UFC for approximately $4 billion, the new owners felt pressure to produce. In speaking […]
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Payout Perspective: UFC debuts on ESPN
Welcome to a special edition of Payout Perspective. We take a look at the UFC’s debut on ESPN and ESPN+ this past Saturday at the Barclay’s Center in Brooklyn, New York. Cejudo KOs TJ in R1 Henry Cejudo may have saved the UFC Flyweight Division as he knocked out T.J. Dillashaw to retain his flyweight […]
UFC 232 Payout Perspective
Welcome to another edition of UFC Payout Perspective. This time around we take a look at UFC 232 which took place at The Forum in Inglewood, California. Jones tops Gus, calls for DC Inside the Octagon, Jon Jones showed why you may consider him one of the best of all-time. He thoroughly dominated Alexander Gustafsson […]
UFC 230: Payout Perspective
Welcome to another edition of Payout Perspective. This time around we take a look at UFC 230 at Madison Square Garden where Daniel Cormier took care of Derrick Lewis. Double Champ takes care of Derrick Lewis Daniel Cormier made easy work of Derrick Lewis using wrestling to negate Lewis’ KO power. DC easily tapped out […]
UFC 229: Payout Perspective
Welcome to another edition of Payout Perspective. This time it was one of the biggest events in company history with UFC 229 at the T-Mobile Arena in Las Vegas. Khabib submits Conor, brawl ensues You’ve likely read all about the post-fight brawl. Despite MMA fan that like to downplay the incident, this was not how […]