Several weeks ago MMAPayout.com engaged in a discussion regarding the UFC’s three biggest challenges to entering the Chinese market: battling Chinese conservatism; generating material revenue; and, remaining patient in the short-term with an eye on the promising long-term. We’ll advance that discussion today, by focusing on a potential short-term roadmap to success for the UFC […]
media
EA Sports MMA Comes Out Swinging On Launch Day
As of today, EA Sports MMA is officially available to all MMA and video game fans stateside (European fans will have to wait a bit longer). EA certainly pulled no punches by hiring Paul Heyman’s production company “Looking 4 Larry” to create short commercials leading up to the release of the game, hosted an on-line […]
UFC 120: Storylines
MMAPayout will be taking a look at the storylines heading into UFC 120: Bisping vs. Akiyama, which will be held at the O2 Arena in London, England on Saturday, October 16, 2010. UFC President Dana White talks ‘University of Life’ in Oxford Union address It is 10 years next January since White and his partners, […]
Strikeforce, Sherdog, and EA Announce “MMA Fighter Exchange” Project
During the Strikeforce: Diaz vs Noons II post fight press conference, Strikeforce CEO Scott Coker announced the “MMA Fighter Exchange” program with partners Sherdog.com (Crave Online) and EA (Electronic Arts). Watch worlds collide as Strikeforce MMA giants Gegard Mousasi, Jacare Souza, Jason “Mayhem” Miller and Luke Rockhold take four up and coming fighters under their […]
Strikeforce Diaz vs Noons II – Collision Course Part 2/3
Last week, we discussed Strikeforce’s announcement of a three-part documentary series titled “Collision Course: The Path to Diaz vs. Noons II”, which was produced by AllElbows. The first episode premiered on Sherdog.com and will continue to do so for each video of the three-part documentary before it is distributed to other websites like Strikeforce.com and […]