Damon Martin of MMAWeekly helps to transcribe part of this week’s UFC 114 media conference call with Rashad Evans and Rampage Jackson that, at several points, became quite heated. Martin then poses the following question: When does trash talk become political talk become social commentary become hate speech? Were Evans and Jackson over the line […]
media
Fighters Only Inks Time Warner Deal
Fighters Only Magazine has announced the signing of a new distribution deal with Time Warner that will help expand the magazine’s presence throughout its UK and North American markets. New York, NY (USA) – Fighters Only Magazine, the world’s biggest Mixed Martial Arts magazine, is set to dramatically expand its readership by signing an exclusive […]
UFC Theater Partnership Pays Dividends
UFC 111 marked the debut of the organization on the big screen as it partnered with NCM Fathom to broadcast the PPV live and in high definition across 309 theaters in the United States. We won’t receive any word on the success of the in-theater event for at least another week, but MMAPayout.com has learned […]
Integrated Marketing: Building the Next UFC 100
UFC 100 remains the most successful event in UFC history. The show sold over 1.62 million buys in North America and did a live gate of $5.1 million in the middle of what many financial pundits described as the worst recession in twenty years. Impressive, indeed. However, since the Summer of 2009, the UFC hasn’t come […]
TIME’s Most Influential List: Dana White?
UFC President Dana White is currently amongst the 200 candidates eligible to be selected for TIME Magazine’s 100 Most Influential People issue, which is to be released later this year. Here’s what the magazine had to say about him in his bio: The sport White champions is officially called mixed martial arts, but he and […]