Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 124: St-Pierre vs. Koscheck II which was held at The Bell Centre in Montreal, Quebec on Saturday, December 11th. The event was headlined by the much anticipated welterweight title showdown between Ultimate Fighter Season 12 coaches Georges St-Pierre and […]
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UFC 123 Storylines: Rampage vs Machida
MMAPayout will be taking a look at the storylines heading into UFC 123: Rampage vs. Machida, which was held at The Palace at Auburn Hills just outside Detroit, Michigan on Saturday, November 20th. ‘Rampage’ ready to ‘put on a great show’ at UFC 123 The Ultimate Fighting Championship returns to Metro Detroit Saturday for the […]
Zuffa Takes the Piracy Fight to Google
In its active fight against piracy, Zuffa has taken a number of approaches to address the problem. I addressed many of these approaches in an earlier article, “Zuffa’s Piracy Fight– Winning The Battle, But Can It Win The War?” In that article, I noted many of Zuffa’s short-term successes but asked whether Zuffa is simply […]
The UFC’s Roadmap in China: Short-Term
Several weeks ago MMAPayout.com engaged in a discussion regarding the UFC’s three biggest challenges to entering the Chinese market: battling Chinese conservatism; generating material revenue; and, remaining patient in the short-term with an eye on the promising long-term. We’ll advance that discussion today, by focusing on a potential short-term roadmap to success for the UFC […]
EA Sports MMA Comes Out Swinging On Launch Day
As of today, EA Sports MMA is officially available to all MMA and video game fans stateside (European fans will have to wait a bit longer). EA certainly pulled no punches by hiring Paul Heyman’s production company “Looking 4 Larry” to create short commercials leading up to the release of the game, hosted an on-line […]