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media

Dana White slams ESPN for OTL piece

March 7, 2014 by Jason Cruz 14 Comments

MMA Fighting reports that Dana White has unsurprisingly shot back at ESPN for its “Outside the Lines” piece on TRT.  White denied claims that he “flip-flopped” on the TRT issue. White accused ESPN of embellishing the story by Mike Fish and Josh Gross which highlighted mainly UFC fighters applying for exemptions to use testosterone.  The […]

Filed Under: media, UFC

UFC 169: Payout Perspective

February 3, 2014 by Jason Cruz 6 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at the Super Bowl Weekend card taking place at The Prudential Center in Newark, New Jersey. Barao handles Faber To paraphrase Richard Sherman, “Barao is the best fighter in the game, when you put up a mediocre turtle defense like Faber, that’s […]

Filed Under: Featured, FS1, mainstream, media, pay-per-view, Public Relations, sponsorships, TV, UFC, WWE, xyience

Wandy Fools Around on Monday

April 2, 2013 by Jason Cruz 5 Comments

Quite a stir was caused on Monday when Wanderlei Silva tweeted that he had been contacted by the UFC about filling in to fight Gegard Mousasi at UFC on Fuel TV 9.  While many picked up on it as true, Silva was playing an April Fool’s Day prank. As many reported and confirmed on Tuesday, […]

Filed Under: media, opinion and analysis, Public Relations, UFC

Media Relations 101 – Nick Diaz

March 16, 2013 by Jason Cruz 2 Comments

Most media and fans think pre-fight press/teleconferences are pretty boring with media asking formulated questions and the fighters answering with formulaic answers.  This goes out the window with Nick Diaz. Diaz went on a verbal tirade last week at the teleconference at no one and everyone at the same time.  While he expressed disdain for […]

Filed Under: media, opinion and analysis, Public Relations, UFC

UFC 157: Payout Perspective

February 25, 2013 by Jason Cruz 13 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 157 from The Honda Center in Anaheim, California. In the main event, Ronda Rousey defeated Liz Carmouche in the first ever women’s bout in the UFC. Rousey submits Carmouche, UFC wins Saturday night’s title fight between Ronda Rousey and Liz […]

Filed Under: Featured, gate, mainstream, marketing, media, opinion and analysis, pay-per-view, Public Relations, sponsorships, UFC, xyience

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As I recall, Silva almost put a hole in James Irvin's face

Jed I. Goodman © @jedigoodman

UFC once put the 🐐 Anderson Silva in a non-title LHW fight on Spike TV just to compete with Affliction’s PPV.

The old Dana would absolutely do something like this: tell fans to tune in to UFC Vegas 117 for the International Fight Week card announcement, then stage the

#ZuffaBoxing tonight?

Just pay for his insurance

Dovy🔌 @DovySimuMMA

🫡Dana White CONFIRMS he’s signed Jim Miller to another 5 fight deal

via @ufc

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