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UFC 157: Payout Perspective

February 25, 2013 by Jason Cruz 13 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 157 from The Honda Center in Anaheim, California. In the main event, Ronda Rousey defeated Liz Carmouche in the first ever women’s bout in the UFC. Rousey submits Carmouche, UFC wins Saturday night’s title fight between Ronda Rousey and Liz […]

Filed Under: Featured, gate, mainstream, marketing, media, opinion and analysis, pay-per-view, Public Relations, sponsorships, UFC, xyience

UFC coaching certain fighters in interviews?

April 16, 2012 by Jason Cruz 7 Comments

Cageside Seats reports on an interesting part of the job for the UFC fighter that is somewhat glossed over: the post-fight interview.  Dave Metzler suggested on his radio show that the UFC assists certain wrestlers with talking points for their interviews. The discussion of the post-fight interview comes from Saturday’s UFC on Fuel TV 2 […]

Filed Under: media, opinion and analysis, UFC

Tumultuous 2011 Impacts Yahoo! Sports, MMA Coverage

January 31, 2012 by MMAPayout Moderator 9 Comments

Earlier today, Yahoo producer Dave Doyle announced that this would be his last day as MMA/Boxing editor over at Yahoo! Sports, a fate others at Yahoo Sports would also share.   Doyle stated the following message via social media website Twitter: Today is my last as MMA/boxing editor at Yahoo! Sports. It’s been an awesome […]

Filed Under: Featured, mainstream, media, UFC

USA Today purchases MMA Junkie

November 11, 2011 by Jason Cruz 3 Comments

USA Today Sports Media Group announced its purchase of MMAJunkie.com. The purchase includes “its related editorial assets across all platforms, including its daily radio show.” Via USA Today press release: With more than one million unique visitors per month, MMAjunkie.com is one of the leading online news destinations for the sport, as well as a […]

Filed Under: media

CNBC’s “Fistful Of Dollars” Features the UFC

April 28, 2011 by MMAPayout Moderator 1 Comment

Darren Rovell of CNBC interviewed Lorenzo Fertitta on the “Fistful of Dollars” segment that featured the UFC growing from a 2 million dollar purchase to a 1 billion dollar brand. The segment also touched on the Bud Light sponsorship, UFC 129 success, and when they plan to cash out and sell.   Payout Perspective: The […]

Filed Under: financial, media, UFC, Zuffa

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DREW LOCK SZN IS BACK 😤

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One step forward.

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