A story that’s seemingly flown right under the radar the last couple weeks is the fact that the UFC is having trouble selling tickets for its 102 event to be held at the Rose Garden in Portland, Oregon. The venue holds nearly 20,000 people for an MMA event, but has sold just over 9,000 tickets to date. It’s surprising […]
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UFC Magazine Survey Yields Interesting Results
MMAPayout recently obtained the results of a UFC marketing survey which polled the online readership of the organization’s new magazine. I’ve summarized some of the more interesting points below: 75% of the readership falls between the ages of 18-34, but 96% of those surveyed were of legal drinking age (21). 16% fans who bought the magazine have been to a live […]
Anheuser Revamping Bud Light
The Wall Street Journal is reporting that Anheuser Busch InBev is looking to “tweak its marketing campaign and ratchet up spending” in order to revitalize its Bud Light brand in the face of weakening sales: Dollar sales of Bud Light fell 2.5% in U.S. food, mass-merchandise, drug and convenience stores in the 13-week period ended July […]
Dana White Ends YouTube Vlogs
Dana White announced on Tuesday that the UFC would be pulling the plug on the popular UFC video blogs that have appeared on Youtube, and subsequently removed all blog-related content from their Youtube channel. Dana’s vlogs proved to be an extremely effective way to use today’s social media and reach the MMA demo at relatively low cost. It stands […]
The Free-TV Model is Broken, Sports Are “DVR Proof”
The following is an excerpt from Claire Atkinson’s interesting piece over at Broadcasting & Cable that continues the latest television discussion regarding rising production costs and declining ad revenues. Recently minted News Corp. COO Chase Carey didn’t waste any time publicly re-entering the News Corp. fray last week when he identified the industry’s biggest problem: The free-TV model is […]