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Punitive Decision Making in MMA: How To Handle The Grease

February 5, 2009 by Kelsey Philpott

This is a subject I’ve wanted to write about for sometime now and as it happens, UFC 94 provided the proper timing and context for me to do so. The following is an article I wrote for maximumfighting.com earlier this week: The fight between Georges St-Pierre and BJ Penn this past weekend was many things […]

Filed Under: marketing, NSAC, opinion and analysis, ratings, UFC

Float like a Butterfly, Talk Trash like Ali

February 3, 2009 by Staff

“Sonny Liston is nothing. The man can’t talk. The man can’t fight. The man needs talking lessons. The man needs boxing lessons. And since he’s gonna fight me, he needs falling lessons.” The art of talking trash is nothing new, as Muhammad Ali demonstrated in 1964, prior to his fight with Sonny Liston. Talking smack […]

Filed Under: booking, marketing, opinion and analysis, UFC

Mainstream Appeal of MMA Becomes Apparent At CES

January 15, 2009 by Staff

Las Vegas – The long hard road that leads to the mainstream acceptance of mixed martial arts has seemingly been becoming much easier of late, whether it be a Microsoft commercial featuring Rashad Evans or video game’s featuring Randy Couture and Gina Carrano, the sport is fast becoming acceptable where before it was once dismissed […]

Filed Under: mainstream, marketing

“UFC 2009: Undisputed” Coming Together

December 19, 2008 by Kelsey Philpott

Yesterday, it was confirmed by IGN.com that Rashad Evans will be included in the UFC’s latest videogame venture, UFC 2009 Undisputed. In the last month, the likes of Brock Lesnar, Kenny Florian, and Joe Stevenson have also been added to the growing roster of fighters that is expected to reach well over 80. When reached by […]

Filed Under: marketing, opinion and analysis, UFC

Promoter’s Spotlight: Maximum Fighting Championship

November 7, 2008 by Kelsey Philpott

I have talked a lot on this website about mismanagement in MMA and have been somewhat vindicated by recent events within the industry. However, while I remain convinced that there is no need to panic, some are still sitting on the fence. As a result, I have set out to demonstrate that there is a […]

Filed Under: executives, Featured, marketing, opinion and analysis, sponsorships

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