Join MMAPayout.com on Toronto’s Fan 590 radio as we discuss the business of mixed martial arts with Showdown Joe Ferraro. Topics include: Smack talk in MMA (Sonnen & Hardy) What motivates people to watch MMA Current trends in sponsorship The WEC’s April PPV The exciting months ahead
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Motivations and Media and Merchandise Consumption in MMA
The phenomenal growth of the sport of MMA over the last five years is now just starting to catch the eye of the broader sports community, including sports academia. There have been a few papers written on the topic of MMA over the last few years – including the well-read Johns Hopkins brain injury study – […]
Mixed Reviews on Strikeforce Crowd
Dave Meltzer of the Wrestling Observer shares his observations regarding the crowd in attendance at last weekend’s Strikeforce: Miami show. It was clear the crowd for the most part had no idea who international stars like Manhoef, Zaromskis or Coenen were, as they didn’t react at all too them. The shocking thing was the lack of […]
UFC Needs More of “This is Semtex”
The UFC has long guarded against much of its content appearing on Youtube, but the following promotional video featuring Paul Daley appears to eschew that tendency. It’s a well-produced and effective marketing tool that the UFC should try to encourage in the future. Payout Perspective: I’ve never exactly understood why the UFC is so strict […]
Frye: “It’s Just a Circus Act”
John Morgan of MMAJunkie has a great article with Don Frye on the subject of James Toney and other professional athletes looking to jump into MMA. “I tell you what: Anybody who fights an [expletive] like James Toney or Herschel Walker or Jose Canseco or any of them other [expletives] that come into our sport […]