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The Future of MMA: Children in the Sport

February 23, 2010 by Kelsey Philpott 4 Comments

Bobby Razak, the filmmaker behind the Legalize MMA documentaries and various Tapout short films, has released another interesting film about MMA, only this time he looks at the sport from the perspective of two children participants. The Future of MMA By Bobby Razak from Bobby Razak on Vimeo. Payout Perspective: I’m not a film critic, […]

Filed Under: hollywood, marketing, media, opinion and analysis

MMAPayout.com on The Showdown (Fan 590 Toronto)

February 19, 2010 by Kelsey Philpott Leave a Comment

Join MMAPayout.com on Toronto’s Fan 590 radio as we discuss the business of mixed martial arts with Showdown Joe Ferraro. Topics include: Smack talk in MMA (Sonnen & Hardy) What motivates people to watch MMA Current trends in sponsorship The WEC’s April PPV The exciting months ahead

Filed Under: booking, marketing, MMAPayout.com, regulation, sponsorships

Motivations and Media and Merchandise Consumption in MMA

February 10, 2010 by Kelsey Philpott 6 Comments

The phenomenal growth of the sport of MMA over the last five years is now just starting to catch the eye of the broader sports community, including sports academia. There have been a few papers written on the topic of MMA over the last few years – including the well-read Johns Hopkins brain injury study – […]

Filed Under: Featured, gate, marketing, media, merchandise

Mixed Reviews on Strikeforce Crowd

February 5, 2010 by Kelsey Philpott 10 Comments

Dave Meltzer of the Wrestling Observer shares his observations regarding the crowd in attendance at last weekend’s Strikeforce: Miami show. It was clear the crowd for the most part had no idea who international stars like Manhoef, Zaromskis or Coenen were, as they didn’t react at all too them. The shocking thing was the lack of […]

Filed Under: marketing, Strikeforce

UFC Needs More of “This is Semtex”

January 25, 2010 by Kelsey Philpott 2 Comments

The UFC has long guarded against much of its content appearing on Youtube, but the following promotional video featuring Paul Daley appears to eschew that tendency. It’s a well-produced and effective marketing tool that the UFC should try to encourage in the future. Payout Perspective: I’ve never exactly understood why the UFC is so strict […]

Filed Under: marketing, new media, UFC

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