UFC Needs More of “This is Semtex”

The UFC has long guarded against much of its content appearing on Youtube, but the following promotional video featuring Paul Daley appears to eschew that tendency. It’s a well-produced and effective marketing tool that the UFC should try to encourage in the future.

Payout Perspective:

I’ve never exactly understood why the UFC is so strict with its content usage on video sharing websites like Youtube. Some of the stuff that these fans put together is absolutely brilliant – like “This is Semtex” – and it’s essentially a free and very effective promotional tool for the organization. These videos are something to encourage, not frown upon.

The way social media is taking off, the UFC should be looking at leveraging the passion and creativity of some of these fans by establishing contests or other activation points around which it can build its brand and its fighters. Getting fans involved and letting them do part of the promotional leg work is never a bad thing.

Challenge some of these people to come up with the best UFC 111 trailer and then give them a free video game or some clothes or even a pair of tickets. Not only does that create some excellent content to help build the fights, but its the sort of thing that establishes a foundation for goodwill among the fans.

Note: The nice feature Youtube has implemented to provide users with an option to purchase the songs they’re listening to.