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Rampage-Rashad Feud Gone Too Far?

May 20, 2010 by Kelsey Philpott 3 Comments

Damon Martin of MMAWeekly helps to transcribe part of this week’s UFC 114 media conference call with Rashad Evans and Rampage Jackson that, at several points, became quite heated. Martin then poses the following question: When does trash talk become political talk become social commentary become hate speech? Were Evans and Jackson over the line […]

Filed Under: mainstream, marketing, media, politics, Public Relations, UFC

PPV Market Cluttered, Difficult to Schedule Another WEC PPV

April 28, 2010 by Kelsey Philpott 12 Comments

John Morgan of MMAJunkie reports that while its likely the WEC will hold another PPV at some point, there remains some uncertainty as to whether it will happen in 2010 or beyond. As for the future of pay-per-view and the WEC, White said there was much to consider.   “We’ve got to take time and […]

Filed Under: marketing, pay-per-view, UFC, WEC

UFC Undisputed 2010 Early Demo Access

April 27, 2010 by Kelsey Philpott Leave a Comment

THQ has announced that the highly anticipated demo – featuring Machida, Rua, Evans, and Jackson – will be released Thursday, April 29th on PSN and Xbox Live to those that are members of the UFC Undisputed Community website. The demo will then be released to the general public one week later. The full fighter list […]

Filed Under: marketing, UFC, video games

Aldo vs. Faber: Payout Perspective

April 25, 2010 by Kelsey Philpott

Welcome to another edition of Payout Perspective! This week we’ll be taking a look at WEC 48: Aldo vs. Faber (only it wasn’t titled WEC 48 for various reasons we’ll cover below) that was held on Saturday, April 24th from the ARCO Arena in Sacramento, California. The event featured a plethora of great match-ups, including […]

Filed Under: Blue Book, Featured, marketing, opinion and analysis, pay-per-view, sponsorships, WEC

Aldo vs. Faber Sans the WEC

April 23, 2010 by Kelsey Philpott 14 Comments

John Morgan of MMAJunkie.com has written an interesting piece that features Dana White discussing the rationale for removing the WEC from this weekend’s event title and fight promos: But is White at all concerned that the missing logo – and the UFC-esque feel of “Aldo vs. Faber” – will make it difficult to use the […]

Filed Under: marketing, pay-per-view, WEC

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