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UFC Partners with Getty Images

July 16, 2010 by Kelsey Philpott 2 Comments

The UFC has announced a partnership with the worldwide leader in sports photography, Getty Images, that allows the curator to distribute UFC imagery captured by photographers and become licensor of the entire UFC image archive. Through this partnership with UFC, Getty Images will manage the distribution and licensing of UFC’s rich archive of pivotal moments […]

Filed Under: marketing, publishing, UFC

UFC 116: Payout Perspective

July 5, 2010 by Kelsey Philpott 10 Comments

Welcome to another edition of Payout Perspective! This week we’ll be taking a look at the highly anticipated UFC 116: Lesnar vs. Carwin that was held at the MGM Grand in Las Vegas, Nevada on Saturday, July 3rd. The event featured a heavyweight title fight between Brock Lesnar and Shane Carwin, but also showcased the […]

Filed Under: Featured, marketing, sponsorships, UFC

UFC 116 Fight Week

July 1, 2010 by Kelsey Philpott 12 Comments

Fight week is becoming increasingly more important for the UFC as it tries to move beyond its stable base of hardcore fans and into the mainstream PPV market. This is generally because the casual viewers that occasionally buy a UFC card are often only persuaded at the last minute (i.e., a few days out from the bout). […]

Filed Under: marketing, UFC

Strikeforce Fedor vs Werdum: Payout Perspective

June 30, 2010 by MMAPayout Moderator 31 Comments

Welcome to another edition of Payout Perspective! This week we’ll be taking a look at Fedor’s Strikeforce debut on Showtime, titled “Fedor vs Werdum”, which took place in the HP Pavilion in San Jose, CA.  The event featured 4 fights (1 title fight): Fedor Emelianenko vs. Fabricio Werdum, Cung Le vs. Scott Smith, Cris Cyborg […]

Filed Under: booking, Featured, mainstream, marketing, opinion and analysis, payouts, sponsorships, Strikeforce

Spike to Broadcast UFC 116 Weigh-Ins

June 28, 2010 by Kelsey Philpott 4 Comments

The UFC and Spike TV have officially announced that the UFC 116 weigh-ins will be broadcast live on Friday, July 2nd at 7PM ET/4 PM PT from the MGM Grand Garden Arena in Las Vegas, Nevada. New York, NY, June 28, 2010 – Spike TV will telecast live coverage of the weigh-ins for the highly-anticipated […]

Filed Under: marketing, TV, UFC

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