Welcome to another edition of Payout Perspective! This week we’ll be taking a look at the highly anticipated UFC 116: Lesnar vs. Carwin that was held at the MGM Grand in Las Vegas, Nevada on Saturday, July 3rd. The event featured a heavyweight title fight between Brock Lesnar and Shane Carwin, but also showcased the […]
marketing
UFC 116 Fight Week
Fight week is becoming increasingly more important for the UFC as it tries to move beyond its stable base of hardcore fans and into the mainstream PPV market. This is generally because the casual viewers that occasionally buy a UFC card are often only persuaded at the last minute (i.e., a few days out from the bout). […]
Strikeforce Fedor vs Werdum: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at Fedor’s Strikeforce debut on Showtime, titled “Fedor vs Werdum”, which took place in the HP Pavilion in San Jose, CA. The event featured 4 fights (1 title fight): Fedor Emelianenko vs. Fabricio Werdum, Cung Le vs. Scott Smith, Cris Cyborg […]
Spike to Broadcast UFC 116 Weigh-Ins
The UFC and Spike TV have officially announced that the UFC 116 weigh-ins will be broadcast live on Friday, July 2nd at 7PM ET/4 PM PT from the MGM Grand Garden Arena in Las Vegas, Nevada. New York, NY, June 28, 2010 – Spike TV will telecast live coverage of the weigh-ins for the highly-anticipated […]
Fedor Loss Not the End of the World
He lost. He’s not the invincible machine that everyone thought. He’s human. Is that not the beauty of this sport? Mixed martial arts has a way of mimicking the trials and tribulations of life in a manner that few sporting events can. The moment that Fedor decided to become more aggressive is the moment that […]