Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 118: Edgar vs. Penn II, which was held at the TD BankNorth Garden in Boston, Massachusetts on Saturday, August 28th, 2010. Edgar Stymies Penn, Maynard Awaits Frankie Edgar proved that UFC 112 was not a fluke with his dominating […]
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Shine Fights give fans chance to pick matchups for PPV
Shine Fights announced that its fans will have the chance to vote online to decide first round match-ups for its eight man, one night lightweight grand prix tournament on September 10th. The fights will be on PPV. From MMA Fan House: Shine Fights announced its lightweight tournament earlier this month and has added a wrinkle […]
Tapout and Fathom Co-Promoting for UFC 118
Tapout Clothing and Fathom Events will partner to host the new UFC 4-Pack promotion at UFC 118. Purchasers of four tickets to UFC 118 at any Fathom Events-sponsored showing in the U.S. will be eligible to receive a free Tapout t-shirt. Payout Perspective: Co-promotions are probably under-utilized in sports today, but I tend to think […]
WEC 48 DVD Selling Well
John Morgan of MMAJunkie recently caught up with WEC General Manager Reed Harris to discuss the up-coming WEC card and talk DVD sales. “The first step was doing the show, and the WEC pay-per-view in Sacramento was an absolute success,” Harris said. “The DVD has been selling really, really well. It’s got some behind-the-scenes stuff, […]
UFC’s “Hide & Tweet” a Success
Christopher Heine of Clickz writes about the success of the UFC’s “Hide & Tweet” strategy in his latest piece. Martin said the campaign so far has helped create almost 2.25 million UFC followers on Twitter and 3 million Facebook fans. What’s more, the 17-year-old organization only trails the much-older National Basketball Association – among all […]