The UFC unveiled the latest overhaul to its website on Thursday immediately prior to streaming the UFC 117 press conference from Oakland, California. Payout Perspective: I’m a fan of the new website design: it’s less cluttered, seems to provide more substance, and does a good job of putting the focus on the fighters. However, it remains […]
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Faber in K-Swiss Campaign
Urijah Faber will be featured in a new K-Swiss Tubes marketing campaign alongside the Saints’ Jeremy Shockey, 49ers’ Patrick Willis, and fictional character Kenny Powers from HBO’s “Eastbound and Down”. Payout Perspective: K-Swiss purchased MMA sponsor FORM Athletics last week, but further signaled its commitment to MMA this week with the inclusion of Urijah Faber […]
MMA Manager Consents to Final Judgement
Josh Gross at Sports Illustrated reported last week that MMA manager Jason Genet has consented to final judgement in his case with the SEC over alleged “pump and dump” common stock maneuvers. Genet represents notable MMA fighters like Shane Carwin, Ben Henderson and Efrain Escudero. The suit, filed last September in the U.S. District Court […]
Predicting the Business of UFC 117
Damon Martin of MMAWeekly reports on yesterday’s UFC 117 media conference call in which Chael Sonnen tore into Anderson Silva yet again. In one of the most memorable conference calls since Rashad Evans and Quinton “Rampage” Jackson took over the UFC 114 call a few months ago, Sonnen let everyone know how he felt about […]
NBC’s Ultimate Women Challenge
The website for Ultimate Women Challenge is claiming that the proposed reality television series that will pit 16 women against one another in a mixed martial arts tournament will air to over 60 million homes on NBC this September. Payout Perspective: This isn’t a done deal just yet; there’s been no official press release or […]