Urijah Faber will be featured in a new K-Swiss Tubes marketing campaign alongside the Saints’ Jeremy Shockey, 49ers’ Patrick Willis, and fictional character Kenny Powers from HBO’s “Eastbound and Down”. Payout Perspective: K-Swiss purchased MMA sponsor FORM Athletics last week, but further signaled its commitment to MMA this week with the inclusion of Urijah Faber […]
marketing
MMA Manager Consents to Final Judgement
Josh Gross at Sports Illustrated reported last week that MMA manager Jason Genet has consented to final judgement in his case with the SEC over alleged “pump and dump” common stock maneuvers. Genet represents notable MMA fighters like Shane Carwin, Ben Henderson and Efrain Escudero. The suit, filed last September in the U.S. District Court […]
Predicting the Business of UFC 117
Damon Martin of MMAWeekly reports on yesterday’s UFC 117 media conference call in which Chael Sonnen tore into Anderson Silva yet again. In one of the most memorable conference calls since Rashad Evans and Quinton “Rampage” Jackson took over the UFC 114 call a few months ago, Sonnen let everyone know how he felt about […]
NBC’s Ultimate Women Challenge
The website for Ultimate Women Challenge is claiming that the proposed reality television series that will pit 16 women against one another in a mixed martial arts tournament will air to over 60 million homes on NBC this September. Payout Perspective: This isn’t a done deal just yet; there’s been no official press release or […]
EA Sports “Ultimate Gaming Makeover”
EA Sports and Sony have partnered with Great Clips to produce a very unique sweepstakes entitled the Ultimate Gaming Makeover where MMA fans and patrons of the hair salon franchise can enter to win a 52″ Sony Bravia, Sony PS3, EA MMA the video game, and more. Payout Perspective: There’s a certain lack of image […]