HDNet’s Ron Kruck reveals that mixed martial arts accounts for only 1% of the estimated $2.5 billion in legal sports wagers in the United States, but that MMA betting handles are already starting to increase as the result of the sports sizable growth in the last five years. Payout Perspective: The potential for the growth […]
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SBJ Reader Survey Mixed on UFC
The Sports Business Journal recently conducted a reader survey with over 2,400 participants on a variety of topics, and the results were mixed regarding the UFC’s future. Here’s a sampling of some of the more relevant results regarding the UFC and the business of MMA in general: Will the UFC (Ultimate Fighting Championship) continue to […]
Under Armour Signs Georges St-Pierre
Today, Under Armour announced that it signed MMA superstar Georges “Rush” St-Pierre to a multi-year endorsement deal. Below is the press release, followed by some Payout Perspective: UNDER ARMOUR THROWS KNOCK-OUT PUNCH BY SIGNING MMA CHAMPION GEORGES ST-PIERRE AS A FACE OF THE TOP-SELLING ATHLETIC BRAND In A Multi-Year Endorsement Deal, St-Pierre Will Be Featured in Under […]
Norton Antivirus: Kimbo Slice Commercial
Norton’s newest antivirus commercial: Payout Perspective: If you’re looking for signs as to how far MMA has come, look no further than the latest Norton Antivirus commercial featuring Kimbo Slice. The sport of MMA has managed to legitimize a once ridiculed and despised “street fighter” to the point that blue chip, Fortune 500 companies […]
Liddell Prepares to Go “Dancing with the Stars”
Las Vegas, NV (USA) – It won’t be Tito Ortiz, Rashad Evans, Wanderlei Silva, or Randy Couture in front of him, but on Monday, September 21st, when UFC Hall of Famer Chuck Liddell makes his debut on ABC’s “Dancing With The Stars”, the stage may have changed, but the intent hasn’t. “I want to win,” […]