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TIME’s Most Influential List: Dana White?

April 1, 2010 by Kelsey Philpott 3 Comments

UFC President Dana White is currently amongst the 200 candidates eligible to be selected for TIME Magazine’s 100 Most Influential People issue, which is to be released later this year. Here’s what the magazine had to say about him in his bio: The sport White champions is officially called mixed martial arts, but he and […]

Filed Under: mainstream, media, UFC

Mission Skincare Adds GSP

March 23, 2010 by Kelsey Philpott 1 Comment

Mission Skincare, a line of skin care products designed specifically for athletes, has signed UFC Welterweight Champion Georges St-Pierre to a new endorsement deal. NEW YORK, March 22 /PRNewswire/ — MISSION Skincare®, the first and only line of Athlete-Engineered® Skincare products, is pleased to announce that Mixed Martial Arts Welterweight Champion and 2-Time Canadian Athlete […]

Filed Under: mainstream, sponsorships

UFC on Versus: Payout Perspective

March 22, 2010 by Kelsey Philpott 3 Comments

Welcome to another edition of Payout Perspective! This week, we’ll be taking a look at the UFC’s debut on Versus with an event that featured a light heavyweight bout between rising star Jon Jones and Brandon Vera, in addition to a heavyweight contender showdown between Junior dos Santos and Gabriel Gonzaga. In an attempt to […]

Filed Under: mainstream, marketing, opinion and analysis, sponsorships, UFC

Rampage in Latest Nike Commercial

February 12, 2010 by Kelsey Philpott 6 Comments

Rampage Jackson makes a surprising appearance in one of the latest Nike commercials entitled the “Human Chain” alongside other Nike athletes including Maria Sharapova and Lance Armstrong. Human Chain from NikeSportswear on Vimeo. Payout Perspective: Nike has traditionally been very selective of the athletes it chooses to associate with, so it’s somewhat surprising to see […]

Filed Under: mainstream, sponsorships

Boxers Coming Into MMA

January 4, 2010 by Kelsey Philpott 2 Comments

John Morgan of MMAJunkie has the latest regarding Dana White acknowledging that boxing great James Toney is interested in fighting in the UFC: Following December’s UFC 107 event in Memphis, Tenn., in which Toney tracked down White to discuss a potential fight in the UFC, the pro boxer showed up again at Saturday night’s UFC […]

Filed Under: boxing, mainstream, payouts, UFC

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