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Dana White in SBJ

June 15, 2010 by Kelsey Philpott 7 Comments

Dana White was interviewed for this week’s Sports Business Journal and answered various questions about the direction of the UFC and MMA in general. It’s clear the interview was designed for an audience that isn’t tremendously familiar with the sport and MMA fans are likely to have already heard these questions answered in previous interviews. […]

Filed Under: executives, international, mainstream, regulation, UFC

The Striking Truth

June 7, 2010 by Kelsey Philpott Leave a Comment

Bobby Razak and Steven Wong are at it again with another excellent forthcoming documentary on mixed martial arts entitled The Striking Truth – be sure to check out the trailer below: The Striking Truth Trailer from Bobby Razak on Vimeo. Payout Perspective: Kudos to Razak, Wong, and Tapout Films for putting together yet another film […]

Filed Under: hollywood, mainstream

Hip Hop and MMA

June 3, 2010 by Kelsey Philpott 3 Comments

Hip Hop magazine The Source is reporting that Snoop Dogg is looking to enter the MMA clothing business with his Serious Pimp line (of which he was recently named the President). The article basically states that Snoop is looking to marry the hip hop and MMA cultures through the clothing line, fighter sponsorship (Rampage Jackson […]

Filed Under: Apparel, mainstream

Rampage-Rashad Feud Gone Too Far?

May 20, 2010 by Kelsey Philpott 3 Comments

Damon Martin of MMAWeekly helps to transcribe part of this week’s UFC 114 media conference call with Rashad Evans and Rampage Jackson that, at several points, became quite heated. Martin then poses the following question: When does trash talk become political talk become social commentary become hate speech? Were Evans and Jackson over the line […]

Filed Under: mainstream, marketing, media, politics, Public Relations, UFC

Strikeforce Nashville: Payout Perspective

April 18, 2010 by Kelsey Philpott

Welcome to another edition of Payout Perspective! This week we take a look at Strikeforce’s second show on CBS simply entitled Nashville, which was held at the Bridgestone Arena in Nashville, Tennessee. The event featured three title fights: Gegard Mousasi vs. Mo Lawal at 205lbs, Gilbert Melendez vs. Shinya Aoki at 155lbs, and Jake Shields […]

Filed Under: Blue Book, booking, Featured, mainstream, marketing, opinion and analysis, sponsorships, Strikeforce

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