As Mixed Martial Arts continues to grow, it’s entrance into different markets and media will be key to its future success. One media platform booming right now are mobile apps and social networking games being developed for the iPhone/iPad, Android devices, and Facebook. Affordable mobile personal devices have finally arrived to the mainstream, and MMA’s […]
mainstream
Strikeforce: Sarah Kaufman vs Roxanne Modafferi Build Up and Aftermath
MMAFighting and E. Casey Leydon from AllElbows collaborated on a three-part behind-the-scenes series featuring this past weekends title bout participants between Strikeforce 135 lbs champ Sarah Kaufman and #1 contender Roxanne Modafferri. Part 1: Part 2: Part 3: ESPN Features Sarah Kaufman’s Slam as the #4 “Top 10 Play of the Weekend”: MMAPayout Perspective: As […]
NBC’s Ultimate Women Challenge
The website for Ultimate Women Challenge is claiming that the proposed reality television series that will pit 16 women against one another in a mixed martial arts tournament will air to over 60 million homes on NBC this September. Payout Perspective: This isn’t a done deal just yet; there’s been no official press release or […]
Strikeforce Fedor vs Werdum: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at Fedor’s Strikeforce debut on Showtime, titled “Fedor vs Werdum”, which took place in the HP Pavilion in San Jose, CA. The event featured 4 fights (1 title fight): Fedor Emelianenko vs. Fabricio Werdum, Cung Le vs. Scott Smith, Cris Cyborg […]
Lipton Brisk and Chuck Liddell
Earlier this month, Lipton Brisk released a digital short story entitled The Way of the Brisk: The Untold Story featuring UFC legend Chuck Liddell. Payout Perspective: The segment is really quite well-done and the perfect example of what we talk about here at MMAPayout.com all the time: the actual marketing or sponsorship activation directed towards […]