Strikeforce will likely to make their Ohio debut on March 5, 2011, coinciding with the Arnold Sports Festival next year. The Dayton Daily News first broke the news on Sunday, when they reported that Strikeforce was likely to be in Columbus for the festival, taking over for the UFC/WEC, who chose to not be a […]
mainstream
The UFC Fan Base
There’s no shortage of news or information available regarding the UFC’s growth from a pay-per-view or gate perspective, but there’s considerably less information where the growth of its fan base is concerned. I suspect this is the case because the UFC is a relatively new sporting phenomenon that’s yet to gain the requisite level of […]
GSP in ESPN Commercial
This week ESPN debuted its first commercial with an MMA theme. The 15 second skit features UFC welterweight champion Georges St-Pierre and ESPN host John Anderson. Payout Perspective: ESPN is the undisputed “worldwide leader in sports” and this commercial will lend credibility to the sport of MMA. It’s certainly a step in the right direction for MMA’s […]
The UFC’s Roadmap in China: Short-Term
Several weeks ago MMAPayout.com engaged in a discussion regarding the UFC’s three biggest challenges to entering the Chinese market: battling Chinese conservatism; generating material revenue; and, remaining patient in the short-term with an eye on the promising long-term. We’ll advance that discussion today, by focusing on a potential short-term roadmap to success for the UFC […]
UFC and WEC Set to Merge
Ariel Helwani of MMAFighting.com has just posted an interview with Dana White in which the UFC President has announced the UFC and WEC will be merging effective January 2011. Payout Perspective: This is a topic that I’ve covered almost ad nauseam over the last two years with articles like Exploring a Possible Merger and interviews […]