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GSP takes role in Captain America movie

March 26, 2013 by Jason Cruz 4 Comments

Welterweight champion Georges St. Pierre has been cast as a villain in Captain America: The Winter Soldier.  The film is set to open April 2014. Latino Review details GSP’s character, Batroc the Leaper: Batroc is an experienced thief and smuggler, who also speaks French and English. Although, as a mercenary, he does not hesitate to […]

Filed Under: mainstream, UFC

Xyience signs The Iceman

March 9, 2013 by Jason Cruz 1 Comment

Chuck “The Iceman” Liddell has signed an endorsement contract with Xyience.  The one year deal will have the former UFC champ promote the Xyience brand. Via XYIENCE press release: Liddell will appear in the brand’s advertising, on its website and in its point-of-purchase materials. Later this year, XYIENCE will launch a series of unique consumer […]

Filed Under: mainstream, UFC, xyience

White listed in SI’s 50 Most Powerful in Sport

March 7, 2013 by Jason Cruz 1 Comment

Dana White ranks 45th behind Barack Obama in Sports Illustrated’s poll of the 50 Most Powerful People in Sports. As the title infers, the list includes the biggest power brokers in sports. NFL Commissioner Roger Goodell ranks number 1 and retiring NBA commissioner David Stern is second.  Other notables on the list include Eric Shanks […]

Filed Under: FOX, HBO, mainstream, UFC

Rousey signs on with William Morris

March 1, 2013 by Jason Cruz 3 Comments

The Hollywood Reporter reports that Ronda Rousey has signed on with talent agency William Morris.  The Wrestling Observer reported that Rousey was offered a role in the Hunger Games sequel to Dana White’s chagrin. The rumors of Rousey doing movies has the UFC head concerned.  He stated on “UFC Tonight” that Rousey would make more […]

Filed Under: mainstream, UFC

UFC 157: Payout Perspective

February 25, 2013 by Jason Cruz 13 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 157 from The Honda Center in Anaheim, California. In the main event, Ronda Rousey defeated Liz Carmouche in the first ever women’s bout in the UFC. Rousey submits Carmouche, UFC wins Saturday night’s title fight between Ronda Rousey and Liz […]

Filed Under: Featured, gate, mainstream, marketing, media, opinion and analysis, pay-per-view, Public Relations, sponsorships, UFC, xyience

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