Dana White has almost single-handedly navigated a tarnished brand and a banished sport from the brink of death to the brink of mainstream acceptance and international popularity. Along the way, he has used an unparalleled level of cunning skill and unrelenting passion to micro-manage every detail of the UFC in order to carve it a […]
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Promoter’s Spotlight: Maximum Fighting Championship
I have talked a lot on this website about mismanagement in MMA and have been somewhat vindicated by recent events within the industry. However, while I remain convinced that there is no need to panic, some are still sitting on the fence. As a result, I have set out to demonstrate that there is a […]
EliteXC: A Lesson in Expectations Management
There are many golden rules within the business world, but in regards to selling yourself, your company, or your product, none are more important than this: never over-sell, never over-hype, never over-promise. It’s basic expectations theory. When an organization makes a promise, they set an invisible bar of expectations within the minds of their customers. […]
No Need To Panic: A Realistc Future for MMA
What do the failures of so many organizations mean for MMA? It means that promoters and their investors need to be smarter with their money. And it’s not like there isn’t precedence within the business world for this sort of gross mismanagement either. I’m sure everyone remembers the dot-com bubble of the late 90s that […]
No Need To Panic: An Analysis of the MMA Industry
In recent days we’ve seen a flurry of MMA business activity that has forced everyone within the community to re-evaluate the health of the industry. Individuals like Dana White will be the first to tell you that MMA is going to be more popular than soccer or the Superbowl, worldwide, by 2016. Yet, others are […]