The phenomenal growth of the sport of MMA over the last five years is now just starting to catch the eye of the broader sports community, including sports academia. There have been a few papers written on the topic of MMA over the last few years – including the well-read Johns Hopkins brain injury study – […]
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UFC 109: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 109: Relentless, which was held on Saturday, February 6th (Superbowl Weekend) from the Mandalay Events Center in Las Vegas, Nevada. The event featured a heavyweight clash between Hall of Famers Randy Couture and Mark Coleman, in addition to a […]
Current Trends in Sponsorship
MMAPayout.com has been pretty vocal about the importance of corporate sponsorship in the future development of mixed martial arts; both on the promotional and fighter front. We’ve taken a look at rudimentary ways to value sponsorships in MMA, means of increasing ROI, and how sponsorship could conceivably be used to support an online business model. […]
UFC Can’t Afford 200 Millionaires
The Competition Debate in MMA
Danny Acosta of FIGHT! Magazine has an interesting short clip interview where he discusses the idea of competition in MMA with Strikeforce’s Scott Coker. Payout Perspective: MMAPayout.com has long talked about why competition is so important in MMA and Coker does a pretty good job of summarizing the position: competition helps to grow demand for […]