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UFC 104 Buyrate Prediction: 398,000

October 27, 2009 by Kelsey Philpott 10 Comments

MMAPayout.com promised a more detailed explanation of the regression analysis used to derive the linear equation used to predict 398,000 buys for last weekend’s UFC 104 PPV event. We like to keep our promises! Regression Analysis Explained Regression analysis is a statistical technique that allows us to explore the relationships between different sets of numbers (or what the stats community […]

Filed Under: Featured, pay-per-view, UFC

UFC 104: Payout Perspective

October 25, 2009 by Kelsey Philpott 6 Comments

Welcome to another edition of Payout Perspective. This week, we’ll be taking at look at UFC 104 held this past Saturday, October 24th from the Staples Center in Los Angeles, California. The card featured a light heavyweight championship bout between Lyoto Machida and Mauricio “Shogun” Rua, and was co-headlined by Cain Velasquez vs. Ben Rothwell. UFC 104 […]

Filed Under: Featured, gate, pay-per-view, payouts, UFC

MMAPayout.com PPV Predictor

October 20, 2009 by Kelsey Philpott 7 Comments

MMAPayout.com is pleased to announce it will be introducing the newest version of its PPV predictor in next week’s UFC 104: Payout Perspective. This version of the PPV predictor will make use of regression analysis across two different variables (Spike’s Countdown to UFC viewership & UFC live-gate revenue) in order to come up with an initial, statistically-supported estimate of UFC buyrates. Then, […]

Filed Under: Featured, pay-per-view, UFC

Fighter Sponsorships and Assessing ROI

October 12, 2009 by Kelsey Philpott 9 Comments

The sponsorship of fighters is very crucial for the mixed martial arts industry, because it represents a form of income which can often mean the difference between the fighter working a second job or training full-time. The benefits of which are obvious. Moreover, this sponsorship is also a larger endorsement of the sport of MMA as a whole. It signals to the sports […]

Filed Under: Featured, opinion and analysis, sponsorships

TUF 10 Ratings Present Conversion Problem

October 8, 2009 by Kelsey Philpott 4 Comments

Dave Meltzer of the Wrestling Observer details TUF 10’s dominance of the male 18-34 year-old demographic: About 2.28 million Males 18-34 watched the fight (Kimbo vs. Nelson) on the first broadcast, a 7.86 rating in that demographic, and a new record. Another 450,000 watched the replay.   For the show itself, the 6.86 rating in Males 18-34 and […]

Filed Under: Featured, opinion and analysis, ratings, TUF

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