Spike Wins Head-to-Head with Showtime Spike TV has claimed a clean sweep over MMA programming rival, Showtime, in last Saturday’s head-to-head battle, which pitted its UFC 100 replay against Showtime’s live Strikeforce: Carano vs. Cyborg fight card. Spike’s UFC 100 replay drew an average of 2 million viewers and 513,000 in the key 18-34 demographic, while Strikeforce on Showtime drew an average […]
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Carano vs. Cyborg: Payout Perspective
Welcome to another edition of Payout Perspective as today we cover Strikeforce: Carano vs. Cyborg. The event itself was something of an experience that Strikeforce President Scott Coker will be happy to forget. The fight card was plagued with a series of injuries and testing mishaps that forced the cancellation of two additional title fights and […]
Exploring a Possible UFC-WEC Merger
The talk of a potential merger between the UFC and the WEC has increased dramatically over the last few weeks, thus MMAPayout has decided to explore the idea and potential consequences of such a deal. Since Zuffa bought the WEC in 2007, the idea has been to run the company as a completely separate entity to the […]
UFC 101: Payout Perspective
Welcome to a new segment here at MMAPayout.com where we’ll analyze and weigh-in on some of MMA’s largest events from a business or economic perspective – a Payout Perspective. The first edition of Payout Perspective will focus on UFC 101 held this past Saturday, August 8th from the Wachovia Center in Philadelphia, Pennsylvania. The event was headlined by a […]
Fedor-Strikeforce Analysis
By Kelsey Philpott Fedor signing with Strikeforce is a complex issue not because of the deal itself, but because of the underlying implications it may or may not have for the MMA community as a whole. Thus, we’ll take a look at the signing from the viewpoint of the many different stakeholders in this situation. […]