The sponsorship of fighters is very crucial for the mixed martial arts industry, because it represents a form of income which can often mean the difference between the fighter working a second job or training full-time. The benefits of which are obvious. Moreover, this sponsorship is also a larger endorsement of the sport of MMA as a whole. It signals to the sports […]
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TUF 10 Ratings Present Conversion Problem
Dave Meltzer of the Wrestling Observer details TUF 10’s dominance of the male 18-34 year-old demographic: About 2.28 million Males 18-34 watched the fight (Kimbo vs. Nelson) on the first broadcast, a 7.86 rating in that demographic, and a new record. Another 450,000 watched the replay. For the show itself, the 6.86 rating in Males 18-34 and […]
UFC Disclosed Payout Analysis: 2006-2009
Summarized below are the statistical averages tracking the number of fights, disclosed payouts, and disclosed bonus money for most UFC events since 2006. Please keep in mind that disclosed salaries are not always available, nor are they a true representation of the total purse a fighter receives in the UFC. Year 2006 2007 2008 2009 […]
S&P Report on Zuffa – Analysis
Today, Standard & Poor’s released its latest credit report on Zuffa LLC that documented the corporation’s latest financing initiatives. Below is a summary of the report’s action: Zuffa requested an additional $100 million in incremental term loans to help pay off part of the existing revolving credit line and fund a dividend to the owners […]
Publicity at the Core of UFC Hype Machine
What are the keys to building an effective brand? Truth be told, there are probably too many to name or cover in a single sitting. Brand building, after all, is a complex, long-term endeavour with many different intangibles and moving parts. However, if you were to underscore the key to building the UFC’s brand, what […]