Welcome to another edition of Payout Perspective! This week we’ll be taking a look at the Showtime event headlined by Strikeforce Welterweight champion Nick Diaz, as he made his return to the cage against Brazilian Chute Boxe member and challenger Evangelista “Cyborg” Santos. The event took place at the HP Pavilion in San Jose, California and […]
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The Sports TV Landscape
Television is inherently competitive. There are a limited number of viewers and nearly limitless viewing options. Those that succeed do so on the basis of consistent and engaging content that drives viewership. Thus, the latest shift in the industry towards dual revenue (advertising and carriage fees) is born as much out of a necessity to fund […]
UFC 125: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking at look at UFC 125: Resolution which was held on January 1, 2011 at the MGM Grand in Las Vegas Nevada. The event featured a lightweight title fight between Frankie Edgar and Gray Maynard, but the likes of Chris Leben, Brian Stann, Thiago […]
WEC 53: Payout Perspective
Welcome to another edition of Payout Perspective: WEC edition. The final WEC event took place in Glendale, Arizona at the Jobing.com arena. In the main event, hometown favorite Benson “Smooth” Henderson faced Anthony “Showtime” Pettis. Fitting for the WEC, it ended with a flourish with the kick seen everywhere. Business Storylines It’s Showtime! Pettis claims […]
Bellator Signs 3-Year MTV2 TV Deal
After a rumored FX, Fuel TV, and FSN package TV deal failed to come to fruition , Bellator announced this morning a 3-year TV deal with MTV2 for next year, set to debut in March 2011. New York, NY, December 14, 2010 – Bellator Fighting Championships, a growing force in the world of mixed martial […]