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Sponsorship Spotlight: Toyo Tires

June 2, 2011 by Jason Cruz 2 Comments

MMA Payout had the opportunity to get in touch with Chief Operating Officer Marty Furman of Toyo Tires, USA Corp. He talks about its sponsorship with the UFC and Anthony “Showtime” Pettis. MP: Where are your headquarters? When was Toyo Tires founded? How many employees? Toyo: Toyo Tires started back in 1945, in Osaka, Japan.  […]

Filed Under: Apparel, Company Profile, Featured, social media, Sponsorship Spotlight, Twitter, UFC

UFC 130: Payout Perspective

May 30, 2011 by Jason Cruz 11 Comments

Welcome to another Payout Perspective. This time we look at UFC 130 held at the MGM Grand in Las Vegas, Nevada. In the main event, Quentin “Rampage” Jackson was too much for Matt Hamill. Rampage dominates Hamill Not the most impressive main event, but Rampage Jackson dominated Matt Hamill in positioning himself for a title […]

Filed Under: Featured, gate, marketing, payouts, Public Relations, Twitter, UFC

UFC eyes next television deal

May 28, 2011 by Jason Cruz 2 Comments

The Sports Business Journal (subscription required) features an interesting piece on the UFC and the importance of its next television deal. With all of its successes, the SBJ states that nothing will be more important than its next tv deal as its contract with Spike TV ends after this year. The article brings up positive poll […]

Filed Under: Featured, TV, UFC

Edge Shaving Gel becomes UFC sponsor in July

May 23, 2011 by Jason Cruz 4 Comments

The Sports Business Journal (subscription required) reports that Edge Shaving Gel will become a sponsor of the UFC starting in July. The sponsorship includes endorsement deals for five UFC fighters. The Journal writes that financial terms were not announced. Edge is familiar with the UFC as it is a sponsor of The Ultimate Fighter although […]

Filed Under: Featured, sponsorships, UFC

Ratings Recap (5/14/2011) – Bellator, Boxing, & NHL

May 22, 2011 by MMAPayout Moderator 13 Comments

MMA, Boxing, and the NHL went head-to-head last weekend, in what turned out to be a successful night for all parties involved, specifically Bellator, who drew it’s best rating on MTV2 all season long. Bellator 44, which was headlined by Hector Lombard vs Falaniko Vitale, drew 325,000 viewers. That number was just about double their […]

Filed Under: Bellator, Featured, ratings, Showtime, TV

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