There’s no shortage of news or information available regarding the UFC’s growth from a pay-per-view or gate perspective, but there’s considerably less information where the growth of its fan base is concerned. I suspect this is the case because the UFC is a relatively new sporting phenomenon that’s yet to gain the requisite level of […]
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UFC 123: Payout Perspective
Welcome to another edition of Payout Perspective! We’ll be taking a look at UFC 123: Jackson vs. Machida that was held at The Palace at Auburn Hills just outside Detroit, Michigan on Saturday, November 20th. In addition to the light heavyweight showdown between former champions Jackson and Machida, the event also featured the rubber match […]
A History Lesson (or History’s Lesson) on Mixed Martial Arts in New York
“We ban cockfighting and dog fighting. Should we allow humans to enter a cage to knee, kick and punch each other?” New York State Assemblyman Bob Reilly to Tourism, Arts and Sports Development Committee Members on June 11, 2008. It is an animalistic piece of subhuman behavior more akin to cockfighting than a human sport. […]
Zuffa’s Piracy Fight– Winning The Battle, But Can It Win The War?
“The piracy of live sporting events is illegal; it kills jobs, and threatens the expansion of U.S.-based companies.” Lorenzo Fertitta, CEO of Zuffa, LLC, owner of the Ultimate Fighting Championship® (UFC®), prepared statement before the United States House of Representatives Committee on the Judiciary. In a statement before the House Judiciary Committee in December 2009, […]
The UFC’s Roadmap in China: Long-Term
The Chinese market is full of potential. China’s population is extremely large. Its economy is growing and a sizable middle class has begun to emerge in many urban areas. China is also a nation steeped in martial arts tradition. Yet, China is also a very challenging market to enter and the UFC will need a well-defined […]