The Sports Business Journal (subscription required) reports that Edge Shaving Gel will become a sponsor of the UFC starting in July. The sponsorship includes endorsement deals for five UFC fighters. The Journal writes that financial terms were not announced. Edge is familiar with the UFC as it is a sponsor of The Ultimate Fighter although […]
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Ratings Recap (5/14/2011) – Bellator, Boxing, & NHL
MMA, Boxing, and the NHL went head-to-head last weekend, in what turned out to be a successful night for all parties involved, specifically Bellator, who drew it’s best rating on MTV2 all season long. Bellator 44, which was headlined by Hector Lombard vs Falaniko Vitale, drew 325,000 viewers. That number was just about double their […]
Dethrone dispels rumors of demise
MMA Payout had the opportunity to catch up with Nick Swinmurn, founder of clothing brand Dethrone Royalty. He clarified rumors that the clothing brand may be in trouble. MP: Is there any truth to internet rumors that Dethrone is in financial trouble? Any idea where the rumors may have started? Dethrone: Definitely no truth to […]
Zuffa’s Former WEC Staff Takes Over Strikeforce
All it took was two events after the Strikeforce purchase was announced for Zuffa to take over the Strikeforce promotion and replace the staff, quickly disproving the “business as usual” motto tied to the acquisition two months ago. According to MMAPayout sources, May 9th, 2011 was the last day Strikeforce was an MMA promotion under […]
Sponsorship Spotlight: VXRSI
MMA Payout had the opportunity to speak with the owners of clothing brand VXRSI. Dano Dejos (Founder and Creative Director) and Karlo Reyes (CEO and Partner) discuss the VXRSI brand and its vision. MP: When was VXRSI founded? How did you come up with the name? Any concern that potential customers will not be able to […]