The Wall Street Journal’s Jessica Vascellaro is reporting that the UFC is in talks to buy control of NBC Universal’s struggling G4 network. The G4 gaming network has been struggling for years, which lead to being dropped by DirecTV and losing 20 million satellite households due to being one of the lowest rated networks […]
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Sponsorship Spotlight: Toyo Tires
MMA Payout had the opportunity to get in touch with Chief Operating Officer Marty Furman of Toyo Tires, USA Corp. He talks about its sponsorship with the UFC and Anthony “Showtime” Pettis. MP: Where are your headquarters? When was Toyo Tires founded? How many employees? Toyo: Toyo Tires started back in 1945, in Osaka, Japan. […]
UFC 130: Payout Perspective
Welcome to another Payout Perspective. This time we look at UFC 130 held at the MGM Grand in Las Vegas, Nevada. In the main event, Quentin “Rampage” Jackson was too much for Matt Hamill. Rampage dominates Hamill Not the most impressive main event, but Rampage Jackson dominated Matt Hamill in positioning himself for a title […]
UFC eyes next television deal
The Sports Business Journal (subscription required) features an interesting piece on the UFC and the importance of its next television deal. With all of its successes, the SBJ states that nothing will be more important than its next tv deal as its contract with Spike TV ends after this year. The article brings up positive poll […]
Edge Shaving Gel becomes UFC sponsor in July
The Sports Business Journal (subscription required) reports that Edge Shaving Gel will become a sponsor of the UFC starting in July. The sponsorship includes endorsement deals for five UFC fighters. The Journal writes that financial terms were not announced. Edge is familiar with the UFC as it is a sponsor of The Ultimate Fighter although […]