Don Muret of the Sports Business Journal reports that French sports agency Lagardere has established an MMA division as part of its larger goal of breaking into the North American sports market. Lagardère Unlimited principals see an opportunity to carve a niche representing competitors in a fragmented sport that has drawn big crowds to its […]
Strikeforce Nashville: EA MMA Gameplay Video
Electronic Arts was a major part of the Strikeforce on CBS broadcast at Strikeforce: Nashville last Saturday, but its presence and new gameplay video were unfortunately over-shadowed by the brawl that happened at the end of the night (as was everything else). Here’s another look in case you missed it: Payout Perspective: I noticed during […]
Significant Activation Plans for Mayweather-Mosley
Terry Lefton of the Sports Business Journal reports on the activation plans of several brands with regarding to the May 1st boxing super fight between Floyd Mayweather Jr. and Shane Mosley. Tecate is offering a $25 rebate off the $54.95 PPV retail price, a promo delivered largely by point-of-sale advertising. AT&T will run dedicated spots […]
Fighters Only Inks Time Warner Deal
Fighters Only Magazine has announced the signing of a new distribution deal with Time Warner that will help expand the magazine’s presence throughout its UK and North American markets. New York, NY (USA) – Fighters Only Magazine, the world’s biggest Mixed Martial Arts magazine, is set to dramatically expand its readership by signing an exclusive […]
Strikeforce Nashville: 2.63 million viewers
Bill Gorman of TVbytheNumbers reports that Strikeforce: Nashville earned a 1.0 rating and 3 share of the household from an average audience of 2.63 million viewers on CBS on Saturday. 9:00 FOX America’s Most Wanted 1.5 5 5.41 NBC Law & Order (repeat) 1.1 4 5.57 CBS Strikeforce Saturday Night Fights, 9-11p 1.0 […]