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Kelsey Philpott

UFC in Afghanistan Risky, Difficult to Implement

April 27, 2010 by Kelsey Philpott 11 Comments

John Morgan of MMAJunkie reports on the latest news regarding the UFC in Afghanistan. Dana White has expressed his desire to hold an event for the troops in the war-torn nation, but can the UFC pull it off? “We actually want to go right into Afghanistan and put on an event in the middle of […]

Filed Under: booking, Public Relations, UFC

Aldo vs. Faber: Gate and Attendance

April 26, 2010 by Kelsey Philpott 7 Comments

Dana White announced that the WEC’s debut on PPV broke the organization’s best marks for attendance and live gate receipts when it brought Aldo vs. Faber to Sacramento, California on Saturday, April 24th. The show drew 14, 144 people to the ARCO Arena and generated a live gate of over $1 million. Payout Perspective: No […]

Filed Under: Blue Book, gate, pay-per-view, WEC

Aldo vs. Faber: Payout Perspective

April 25, 2010 by Kelsey Philpott

Welcome to another edition of Payout Perspective! This week we’ll be taking a look at WEC 48: Aldo vs. Faber (only it wasn’t titled WEC 48 for various reasons we’ll cover below) that was held on Saturday, April 24th from the ARCO Arena in Sacramento, California. The event featured a plethora of great match-ups, including […]

Filed Under: Blue Book, Featured, marketing, opinion and analysis, pay-per-view, sponsorships, WEC

Aldo vs. Faber Sans the WEC

April 23, 2010 by Kelsey Philpott 14 Comments

John Morgan of MMAJunkie.com has written an interesting piece that features Dana White discussing the rationale for removing the WEC from this weekend’s event title and fight promos: But is White at all concerned that the missing logo – and the UFC-esque feel of “Aldo vs. Faber” – will make it difficult to use the […]

Filed Under: marketing, pay-per-view, WEC

TUF 11, Episode 4: 1.5 HH Rating

April 22, 2010 by Kelsey Philpott 5 Comments

MMAPayout.com has learned that the fourth episode of The Ultimate Fighter Season 11 earned the highest rating yet on the season with 1.5 HH rating on an average audience of 2 million viewers. The show scored very well in the M18-34 and M18-49 demographics with a 2.4 and 1.9 respectively. The quarterly hours tracked as […]

Filed Under: ratings, TUF, TV

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