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Kelsey Philpott

Strikeforce Nashville: Payout Perspective

April 18, 2010 by Kelsey Philpott

Welcome to another edition of Payout Perspective! This week we take a look at Strikeforce’s second show on CBS simply entitled Nashville, which was held at the Bridgestone Arena in Nashville, Tennessee. The event featured three title fights: Gegard Mousasi vs. Mo Lawal at 205lbs, Gilbert Melendez vs. Shinya Aoki at 155lbs, and Jake Shields […]

Filed Under: Blue Book, booking, Featured, mainstream, marketing, opinion and analysis, sponsorships, Strikeforce

Spike and UFC Announce UFC Primetime: Rampage vs. Evans

April 16, 2010 by Kelsey Philpott 1 Comment

Spike and the UFC have announced their intent to produce and broadcast another UFC Primetime series, this time featuring Rampage Jackson and Rashad Evans. The debut of the series will take place on Wednesday, May 12th following that evening’s episode of The Ultimate Fighter. New York, NY, April 19, 2010 – In anticipation of their […]

Filed Under: TV, UFC

MMAPayout.com Blue Book Update

April 16, 2010 by Kelsey Philpott 2 Comments

MMAPayout.com has been working hard to update its sponsorship blue book over the last few weeks and we’ve added the following companies: Body Builder Dead Game Fight! Magazine Lexani MicroTech Nutrabolics Nuvasive Revgear Suffer Seven Deuce Inc. Toyo Tires Venum Be sure to give it a look on the top tool bar! Also, if you’re […]

Filed Under: Blue Book, sponsorships

Mayorga-Thomas Press Conference Entertains

April 16, 2010 by Kelsey Philpott 5 Comments

Yesterday, Shine Fights held a pre-fight press conference for its Mayorga-Thomas fight scheduled for next month on May 15th. During the session, things got pretty tense between Mayorga and Thomas. Watch for yourself: Payout Perspective: There was something about the dynamic of Mayorga talking so much trash, the old lady translating, and Thomas visibly seething […]

Filed Under: booking, Promoters, Public Relations

TUF 11, Episode 3: 1.3 HH Rating

April 15, 2010 by Kelsey Philpott 7 Comments

MMAPayout.com has learned that the third episode of TUF 11 generated a 1.3 HH with an average audience of 1.6 million viewers. The broadcast 1.63 in the M18-34 and 1.53 in the M18-49 demos. Payout Perspective: The ratings are up slightly from last week, which is encouraging on two-fronts: 1.) the show isn’t regressing to […]

Filed Under: ratings, TUF, TV

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