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Kelsey Philpott

WEC 48 Coverage @ MMAPayout.com

April 22, 2010 by Kelsey Philpott Leave a Comment

MMAPayout.com will be streaming a host of content for this weekend’s debut WEC PPV, WEC 48: Aldo vs. Faber. All content can be viewed through this page. Here’s the schedule of events: WEC 48 pre-fight press conference on Thursday, April 22 at 1 PM PST (4 PM EST). WEC 48 weigh-in on Friday, April 23 at […]

Filed Under: MMAPayout.com, WEC

UFC Sponsors Picking Up Activation

April 21, 2010 by Kelsey Philpott 4 Comments

Earlier in the week, MMAPayout.com discussed some of the activation that sponsors are planning around next month’s boxing super fight featuring Floyd Mayweather and Shane Mosley. Here’s a look at some of the things UFC sponsors are finally start to do involving the fight property. Payout Perspective: The UFC’s VP of Sponsorship, Mike Pine, has […]

Filed Under: Featured, marketing, sponsorships, UFC

Bellator Season 2 Ratings Up

April 21, 2010 by Kelsey Philpott 9 Comments

Bellator Fighting Championships made its second season debut earlier this month to what its now reporting was a record television audience for the organization. Bellator Fighting Championships made its FOX Sports Net debut April 8th as FSN’s highest-rated national program on both Thursday and Sunday night. The Thursday premiere lifted the network’s prime time ratings […]

Filed Under: Bellator, press release, ratings, TV

UFC Undisputed 2010: Career Mode First-Look

April 21, 2010 by Kelsey Philpott Leave a Comment

THQ has released a new video preview of its UFC Undisputed 2010 title that this time focuses on the career mode aspect of the game that’s set for a May 25th release date. Payout Perspective: The more authentic THQ can make this game, the better for all stakeholders. I say that not just because it […]

Filed Under: UFC, video games

UFC 110 vs. Strikeforce Ratings

April 20, 2010 by Kelsey Philpott 21 Comments

The extended demographic ratings are in and Spike TV is claiming victory, at least where the M18-34 category is concerned. Spike’s UFC 110 replay that aired last Saturday night earned a 1.0 HH rating off an average audience of 1.4 million. It also drew a 1.4 in the M18-34 and 1.2 in M18-49 in the […]

Filed Under: ratings, Strikeforce, TV, UFC

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