General Nutrion Centers (GNC) is boosting the retail presence of Xyience in its 171 stores across Canada. The official energy drink of the UFC, Xyience is promoting its supplements in addition to its energy dring in preparation for UFC 129 in Toronto.
Via Xyience press release:
XYPRO is XYIENCE’s advanced protein complex product and XYMASS is a high performance lean mass gainer that’s a blend of proteins, carbohydrates and essential fats. Both are available in chocolate and vanilla flavors. The addition of these supplements in GNC builds XYIENCE’s in-store presence; GNC also carries XYIENCE’s Xenergy Premium and Xenergy Xtreme energy drinks. In Canada, Nutrition Club distributes XYIENCE supplements exclusively.
Payout Perspective:
This move is an example of the importance of the Canadian market. This week the UFC and Rogers Sportsnet entered into a four year broadcast agreement. The UFC also pushed up the PPV time for the big UFC 129 card to likely accomodate big east coast cities in Canada. In addition, UFC 129 in Toronto should see record attendance, gate and PPV buys. Smart move by Xyience in capitalizing on this.
Leave a Reply