MMA Weekly reports that actor Kevin James has been allowed to use the UFC name in his upcoming film, “Here Comes the Boom,” about a biology teacher turned MMA fighter. This will be the first time that the Zuffa-owned UFC has allowed its name to be used in movie or television. James is a long-time UFC fan and […]
Jones and White appear in Bud Light commercial
UFC Light Heavyweight champ Jon Jones and Dana White appeared in a new Bud Light commerical which aired this past weekend. The commerical is a part of extending its partnership with the UFC when it renewed its sponsorship as official beer of the UFC. If you follow Dana White’s video blog, he visited Jones on the […]
WWE Tough Enough Episode 9: 2.4 million
Television By Numbers reports that the penultimate episode of WWE’s Tough Enough received 2.437 million viewers for and a 1.0 rating in the A18-49 demographic. This is a slight decrease from last week’s 2.5 million. The contestants were finally widdled down to two with the ex-MMA fighter and TUF contestant Jeremiah Riggs being the last one […]
TUF 13 Episode 10: 1.2 million viewers
MMA Weekly reports that the 10th and final episode of TUF 13 scored 1.2 million viewers for a 0.9 household rating. The final episode which featured the two semifinals to determine the match-up for the finale saw a slight bump in ratings. The ratings ranged between 1 million and 1.5 million viewers. This is a […]
Sponsorship Spotlight: Toyo Tires
MMA Payout had the opportunity to get in touch with Chief Operating Officer Marty Furman of Toyo Tires, USA Corp. He talks about its sponsorship with the UFC and Anthony “Showtime” Pettis. MP: Where are your headquarters? When was Toyo Tires founded? How many employees? Toyo: Toyo Tires started back in 1945, in Osaka, Japan. […]