The Sports Business Journal released its results from its annual reader’s survey. While the UFC received some praise, the most telling result was whether sponsors should align its brand with the UFC. According to the industry publication, of the 1,158 respondents to the question: “If you were a chief marketing officer, would you align your brand […]
NeuLion-UFC introduce new UFC.tv phone app
NeuLion, Inc. has introduced an all-access mobile phone app for the Android platform. The app allows Android users to stream UFC PPVs. As one might recall, NeuLion and UFC entered into a partnership which would enhance UFC.tv. Here are the features of the UFC.tv app via UFC and NeuLion joint press release: -Live streaming of […]
Strikeforce Challengers 20: 143,000 viewers
MMA Junkie reports that last week’s Strikeforce Challengers 20 on Showtime scored a lowly average of 143,000 viewers. The numbers indicate the lowest rating for the series as well as a 30 percent decrease from the previous Strikeforce Challengers edition which averaged 203,000 viewers. The show received a 0.42 household rating (via Wrestling Observer, subscription […]
NBC Sports announces boxing programming in 2012
Boxing will be a new addition to NBC Sports programming in 2012. NBC Sports Network (now known as Versus until 2012) will debut NBC Sports Network Fight Night on Saturday night January 21, 2012 from Philadelphia. The Fight Nights will be produced on a quarterly basis with fight nights in January, March, June and December […]
Bellator 58: 269,000 viewers
MMA Junkie reports that Bellator 58 held this past Saturday scored an average of 269,000 viewers. Bellator 58 tied for highest ratings this season and is an impressive number considering it went up against UFC 139. Despite the competition from the UFC, Bellator ratings doubled from last week. Via MMA Junkie: An additional 160,000 viewers […]